English

' As a general rule, the most successful man in life is the man who has the best information ',

- Benjamin Disraeli

TARGET AUDIENCE

CEO and owners of the companies working in beauty industry
All those who consider themselves to be the leaders of the industry, and also for those who intend to develop their companies and gain the leading market positions
All those who do their best to improve the perstige of such professions as hairdressers and cosmetologists

THE MEETING PLACE

We are inviting you to St. Petersburg, one of the most beautiful cities in the world, with unique architectural ensembles. The event will be held in Taleon Imperial Hotel which is the only modern luxury hotel in Saint-Petersburg built in the XVIIIth century, a member of the Leading Hotels of the World and Virtuoso associations. The superb location of the hotel in the heart of the historical and business center of Saint-Petersburg is a 5-minute walk from the famous State Hermitage Museum, Palace Square, Kazan Cathedral and the Church of Our Savior on the Spilt Blood. Taleon Imperial Hotel dominates the busy intersection of the Moika River and Nevsky Prospect, the city’s main thoroughfare.

PRELIMINARY PROGRAMME

DAY 1. May 17, 2012

09:00 Registration. Welcome coffee

09:30 The opening of the Summit. Welcome speech by Elena Velyuga , President of the Russian North-West Alliance Of Hairdressers and Aethetists, Owner of the biggest beauty industry company in the North-West of Russia “MAY”

09:40 Plenary Session 1. The Outlook for the Global and the Russian Beauty Markets.

Beauty industry in Russia and abroad. Current state and development prospects 2012-2015
Interaction between business and government in the service sector. How will it affect the beauty industry Russia's accession to the WTO and how it will affect the work of the Customs Union
Global development trends in the cosmetology salon business

Speakers:

Alexander Levichev, Beauty industry analyst, Euromonitor International
OPORA RUSSIA , the Russian Organization for Small and Medium Entrepreneurship (one of the most major unions of the entrepreneurship in Russia). The speaker to be announced.
Helen Koval, Director of a nalytical a gency "BioCosmOS", a member of the international jury for the ITEC new brands, the Independent Expert of Beaute'-test (France) portal

11:10 Coffee-break

11:30 Plenary session 2 . Success stories from the leaders of the beauty business

Beauty salon of new time. Trends in management and marketing
Anti-crisis management strategies in beauty business
Franchise beauty salons. Experience in Russia and world wide
Effective partnerships of producers /brands and distributors
Secrets of the new brand promotion in the Russian market
Top3 mistakes that can ruin your business, and how to avoid them in time

Speakers:

Michael Van Clarke , Owner and Managing director, Michael Van Clarke ( United Kingdom)
Marcus Curth, Managing director, Pivot Point (Germany)
Igor Stoyanov, Founder and president of Russia's biggest chain of beauty salons “PERSONA”
Vladimir Motchaniy, Founder and president of the biggest beauty industry companies in Ural region of Russia
Alexander Glushkov, Owner of “MONE” - a pioneer and one of Russia's major beauty salons chains , offering services in the most dynamically growing middle premium segment

Vladislav Krasnow, owner and CEO of the first nail-bar chain in Russia "Manicure Express"

13:00 Lunch

14:00 Continuation of the plenary session II.

15:30 Coffee-break

16:00 Master class on marketing, leadership and sales by Stirling Murrey, Owner, The Red Tree (United Kingdom)

Stirling Murray, with over 30 years’ international experience of building business and brands in the global beauty industry runs The Red Tree, a consultancy specialising in the beauty and personal care markets. Stirling has held UK and international Board roles, and as Director General Europe for Bourjois, a division of Chanel, led the business across 6 international markets managing a head count of over 100 and sales of €50.0m. Before this, Stirling built Bourjois’s UK turnover from £2.5m to £15m in less than five years, turning a loss making subsidiary into the groups’ most profitable business. He has since floated a company on AIM, raised investment and completed a multi-million £ acquisition.

18:00 Cocktail dinner

DAY 2. May 18, 2012

10:00 Special Discussion: Suppliers/Salon Owners/Hairdressers: Effective System Of Work

Moderator: Julia Sakharova, director, Head Hunter NW

Experts:

Natalya Velouga, Managing director, beauty salons chain “MAY”

Top-maganer of professional cosmetics producer/distributor. The speaker to be announced.

11:30 Coffee-break

12:00 Interactive discussion: How to find, raise and retain the best employees

Moderator: Dmitriy Beleshko, General director, Salon Marketing Ru

13:00 Lunch

14:00 Parallel Round tables

1. For Beauty Salons CEOs and owners:

Beauty Salon CEO – is a captain! How to move to the next level of your business development?

Moderator: Igor Stoyanov, Founder and president of Russia's biggest chain of beauty salons of “PERSONA”

2. For Distributors of professional beauty products and directors of hairdressing schools:

Regional development and sales: what strate gies will help to keep your business "afloat" and continue to gain the market today?

Moderator: Elena Yudnikova, Doctor of Economic Sciences, professor of entrepreneurship and marketing of the St. Petersburg Trade and Economic Institute